Where has the day of Creative and Honest, journalism and advertising gone?
Where has the days of real reports and selling, gone. Now a days the news and advertising run hand and hand,allowing the big company monopolies, Using techniques such as “Native Advertising “. Which is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed. The advertiser’s intent is to make the paid adverting feel less intrusive and thus increase the likelihood users will view it, advertorial in printed media demonstrates native advertising where bloggers are established,
as credible authorities but in fact are recommending brands. this is killing the news & Advertising, in my opinion, even “Stright-reads” have disappeared, sooner then later, news will as well internet mediums for news and entertainment have run the gauntlet on main stream products & techniques.
Nothing grabs attention of CEOs and business leaders more than marketing. There are tons, and some very good reasons for that. First, it’s more art than science, so success metrics are just subjective and false.Second, the field is full of fluff and mediocrity, if not downright incompetence. With some poorly made articles and ad’s.
this gives marketing, and news, a bad name. Undeniably, social media is leading the change for the marketing industry in its vast reach and influence.
But, quite rightly some rules and guidelines for its use are beginning to appear.
The problem is that brands can be easily influenced in its responsiveness while easily forgetting to filter their activity through considerations of whether the activity in question moves online appropriately, they say a lot of things are near death , like music, TV, Free speech. News and advertising are becoming more difficult to navigate through and use. But i feel its all in the creators hands. Good products & content still exist. you just need to focus through the fluff, As long as at the end of your “ad” or commercial your audience understands and wants your products and services. Everything should be OK. “Aristotle Onassis”. Said “The secret of business is to know something that nobody else knows”.
Peace and power
Carl “Criptoknight” Dempsey